For a lot of sales people,CRM systems is a waste of time but who can really blame them?
To the top performers who spend their time dialing, smiling and closing deals, it is a valid complaint. Sitting idle and waiting for a screen to load is definitely not where they want to be but where the money is at.
Excel Versus CRM Software. The pain of having to wait for a screen to load to access a telephone number so a phone call can be made, so a deal can be closed shouldn’t be underestimated. Productivity can be crippled when the typical wait for a screen to load is 4 plus seconds. Add to that the frustration of trying to find key data and the difficulty in entering new information and you can understand why many sales people choose to rely on Excel.