Author Archives: blogger

Sales Sells The First One, Service Sells The Rest

No business is just a buy-and-sell business in todays competition driven world. Customer service and superior after-sales have emerged as the two critical success-oriented techniques and the core drivers of competitive advantage.

Excellent after sales support can help improve customer retention, streamline service process, maximize efficiency and reduce overhead costs. But there are still a lot to it- customers of a business can be new ones, or current ones returning to buy more. The significance of good customer service can be seen in the fact that it costs 5 times as much to win a new customer than it is to retain the current one. This particularly goes well with short-term growth as the cost of acquiring new customers is typically much greater than the cost of retaining existing ones. With excellent after sales the repeat business is generally much cheaper for the company as their sales process is usually less intense. This is how the dictum goes Sales sells the first one, Service sells the rest. Let us understand this better with the help of an example. A mobile phone manufacturer may be a market leader, but if it has poor customer service, the customers may switch to its rivals. To stay ahead of the competition, he has to provide exceedingly good after-sales support that could bring back the customers- repeat customers we say them.

This repeat business can become much cheaper for the mobile manufacturer as its sales process would now be less intense and become more of an “order” taker effort. In contrast, poor after sales support could have made the sales process much more intensive. This would have required the sales function to overcome that poor after-sales support with more sales techniques like demos, sales calls, presentations, etc., which inculcate a higher cost.

On the flip side, happy servicing brings in loyal customers, and loyal customers are free advertising as they will not only tell others of the great service they have received, but also come back to buy again.

Why Companies are Unable to Provide Quality After-Sales Support

Many companies are unable to provide the high degree of after-sales support because they consider customer service as a cost and investment, and not a profit center. It does not make good sense as spending few bucks for keeping your customers happy would not only make them your regular customers, but would also act as revenue stream for you. Effective customer management with the help of Service Management Software and other service automation tools can actually be bundled into the original sales offer.

There can never be more opportunity to invest in sales and foster valuable connections by delivering excellent customer service and support.

Changes In Top Management In Tata Motors

Tata motors have made changes in their top management cadre invoved in passenger cars business by mobilizing the best internal resources to improve their passenger car sales.

The persons who have been posted in the key positions from their existing positions are as follows.

1.Mr. Telang P.M. MD looks after the Indian Operations in Tata Motors
2.S. Krishnan Senior Vice President, International business Operations
3.Nitin Seth Senior GM, Cross company initiatives
4.V. Ramakrishnan VP (Commercial) looks after Passenger Cars business
5.Niraj Srivastava Regional manager Car Product Group
6.Rajesh Kaul Regional manager (West)

Tata Motors Spokesperson has confirmed these changes and said that this has been done to execute new responsibilities. Many people who had a long association with this company opine that this has been done to revitalize the business of cars and bring new talent. However since the truck business is already established these changes will hardly have any effect on the commercial business. Emission norms to Euro III standards become mandatory from October and many people are purchasing the new trucks to comply with this standard.

The pressure on the car sales is increasing day by day. Recently Tata plant at Gujarat has been commissioned thereby stabilizing Nano production. Because of the heavy competition from competing car manufacturers sales of cars Indigo, Indica, Sumo and Safari are subjected to lots of pressure. After Rajiv Dubes exit Tata motors did not appoint anybody as President of car business.

Self-publish Your Book And The Profits Are Infinite

For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not. And with todays technology, its never been easier to self-publish a book.

But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible.

But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself.

There are three things to consider when deciding on the best and most profitable way to publish your book.

The first consideration is time. if you decided to use a traditional publishing house, first you have to convince them that your book is worthy of publication more than anyone elses, and this in itself can take several years and dozens of rejections before you find the right publisher.

Also traditional publishing houses will publish your book according to their own timeline. Books are scheduled to be published far in advance so it could be three years after signing a publishing contract before your book hits the market.

When you self-publish a book, the only time restriction on publication is your own. So you can either take your time and publish it one or two years later, or fast-track the whole process and have your book out on the market within a month or two.

The next consideration is control. Once you sign a publishing contract youre signing away your copyright to your work, so your book then effectively becomes the publishers book. This means that as the author you will now have little or no say when it comes to your book title, design or cover. Yet marketing and promoting the book will till be your responsibility.

When you self-publish a book you become the publisher as well as the author so you maintain all control of the way your book is published, how it will look and who will distribute it.

The last consideration is profit. With traditional publishing houses, the authors have no up-front costs as far as publishing goes and instead are paid a royalty for every book sold.

Some royalty payments can be as low as 5% of the selling price and most are no higher than 10%.

Some authors are paid an advance payment of royalties as soon as their book is published, but they then have to wait several years before the number of sales grows over and above the amount of advance.

This is why profit is one of the biggest arguments in favour of self-publishing. All profits from a self-published book belong 100% to the author. So the more you market and promote your book, the more you reap the profits from the sales.

Lets say you self-publish a novel and you sell 1,000 copies in a year. Of course with the right marketing, your book could sell ten-times that amount every year or more. But just as an example, well use a low figure of 1,000 copies.

So if youre making a profit of say, $5 per book, the 1,000 sales will give you an income of $5,000 in a year. But of course the longer your book remains on the market, the more copies you can sell every year. Your name as an author will become known and if people buy one book from you and enjoy it, theyll probably seek out more books from you.

So if you published a book every year and sold an extra thousand copies of each book every year, in five years time you could have a six-figure income every year. And the numbers Im quoting are very low. The profit from your sales could be double or treble that quite easily.

And if your book was picked up by a book club that wanted to sell your book to its members, that could mean a single sale of 20,000 copies or more. You can imagine how much that would sky-rocket your income.

Or what about libraries? The sales achievable to libraries are phenomenal. For instance, there are over 114,000 libraries in America. What if you could sell just one copy of your book to even half of them!

And then theres also the possibility of your book being chosen to go into a collection of condensed books, or Braille books, audio books, media interviews, movie dealsthe list goes on.

Writing non-fiction books can be even more profitable. Whatever business youre in, with a published book to your list of credentials, youll be seen as an expert in your field.

And theres no limit to the number of non-fiction books you can write. The internet makes it possible for you to research and collect articles on any subject and then you can write it all up as your own book (as long as you write it yourself and dont plagiarise).

You could then set up a web site and also sell essays, articles, reports, newsletters, eBooks and more.

You could also write articles for magazines using the information in your books, or allow them to print excerpts from your books, which would not only bring in extra income, but it is also great publicity for your books.

So you see, when you self-publish, the profits are infinite.

Take Shape For Life Review, Does It Work To Shape Up Your Bank Account

Take Shape For Life, is a subsidiary of Medifast. Medifast is a 25-year-old enterprise that offers mealtime substitute products and solutions as well as weight loss plans. Medifast has four different avenues it offers you its products and programs through; World wide web and telemarketing, individual coaching through Take Shape For Life, Medifast Weight Control Centers, as well as a nationwide network of medical professionals.

Services and Products

Take Shape For Life markets the Medifast meal substitution products by way of its Health Coaches, independent distributors. They offer a Phase One: 5 & 1 Meal Plan, for weight loss, supplying a diet of five Medifast meals (shakes, drinks, bars, chili, oatmeal, soups, pudding, scrambled eggs), 1 Lean & Green Meal, containing 5-7 ounces of lean meat or meatless proteins, coupled with three portions of veggies on a daily basis. Phase Two: Be Slim, for sustaining weight control. Be Slim is an acronym, meaning for Breakfast, Exercise, Support, Low fat meals 5-6 times per day, Individual Plan, and Monitor. This is the way of life that Take Shape For Life clients discover how to master together with the assistance and guidance of their Health Coaches.The philosophy is that if you follow the methods that they educate,you will probably be able to lose sizeable amounts of body weight, and retain your brand new shape for a long time to come.There are special meal bundles available to ladies, gentlemen and also diabetics. The actual pricing ranges anywhere from $299.50 to $353.50, which inturn gets one a month’s supply. A unique idea with regard to this system is the fact which you furthermore acquire a Health Coach for assistance, ones Take Shape For Life rep.

The Pay Plan

The organization promotes their products via direct selling by way of independent Health Coaches, professional sales as well as franchising. It cost $199 to be able to buy the Health Coach Career Kit, which gets your enrollment kit, designed to give you everything for your first 30 days in business. There are additional marketing materials for your business, and these will come with an additional cost, and can be purchased through their website. You will furthermore obtain a couple months use of the back office and your own personal e-commerce internet site. There is a mandatory Basic Proficiency Examination of which will need to be completed within 30 days. Health Coaches make 20% off the products bought by way of their particular personal customers, as well as their personally sponsored Health Coaches. There are also bonuses, such as the $100 customer acquisition bonus, and various leadership levels that help you to generate even more income. If you acquire 5 personally recruited clients, and achieve $1000 in orders within your initial thirty days, you will qualify to get a $100 Client Acquisition Bonus (CAB). In the event that you assist new Health Coaches within your downline to reach their CAB, you will earn a matching $100. As you actually improve sales volume as well as the actual number of personally sponsored distributors, you are able to move forward leadership levels, allowing for you to acquire additional bonuses on product sales by way of various levels of coaches sponsored by means of others on your organization.

In Final, Take Shape For Life Review

Is Take Shape For Life a scam? Not at all. It is certainly not a scam, however an opportunity which offers an individual a considerable commission of 20% on all personal product sales and product sales by means of your own organization. In my opinion, this is a legit business with beneficial products. At this time there are thousands of average people whom are actively seeking for weight-loss options, and the products which they offer may well become their solution.The products and system motivate continuing regular monthly usage, and along with great customer assistance, an individual ought to be able to retain clients for a few months, obtaining continuous commissions. The cons are that right now there are many weight-loss solutions out on the market at this time in the health and wellness industry, making ones levels of competition fierce. Nonetheless, to take complete advantage of your commissions and bonuses Take Shape For Life has to offer you, an individual will certainly need to take your product beyond your own family members and friends. Because with any kind of direct marketing, your success will certainly hinge upon your capability to create a steady flow of targeted leads.

Why Is Ecommerce So Popular

E-commerce gives you the opportunity to own a shop online and have the ability to reach countries all around the world 24 hours a day 7 days a week. Some of the biggest advantages is that you can avoid the problems of keeping physical inventory and hiring staff. When you have an eCommerce site for your product or service you can keep track of all the customers that come to your website looking for your product or service.

No worries in wondering if you need to have experience in creating websites for your eCommerce website, since there are many web packages available that come complete with everything you need to launch your website immediately. The only thing you need to do is start promoting your website and advertising as much as possible.

If you’re thinking that you need to be a web site designer for your website, you don’t. There is a wide variety of eCommerce packages available. These websites contain everything you need to quickly establish yourself as an Internet Marketer and immediately have an online presence. Some packages even come with links where you can advertise your website for free.

One important item to remember about any Affiliate Marketing program is to read all the fine print. There are several great Affiliate Marketing programs out there, however, for each good program there are many less reputable programs. Be sure you know exactly how the pay out structure works as well as a little about the company that sponsors the program.

Another advantage to owning an eCommerce website is that you can add or eliminate any feature. For example, if your website has the feature of tracking inventory and you find after awhile you don’t need this feature you can simply go into the dashboard and disable that feature. The most important thing to remember is if you are selling products that your website always has sufficient inventory to cover the increase in traffic your website will receive.

When writing the sales copy for your site, be sure to make a sincere impression to anyone visiting your website. The sales copy promoting your product or service must give just the right amount of information to satisfy your visitors curiosity and create the comfort level needed for that visitor to become a customer. Be sure not to write overly detailed sales copy or you will run the chance of that visitor become overwhelmed and moving on past your website.

Once you have successful sales copy written, the next step is finding a target audience. A target audience are visitors that are interested in your product or service. If you don’t establish a target audience and just advertise to a general audience, you could be wasting your time and possible letting potential customers get away. There are several ways to establish your target audience, however, once of the easiest ways is to have another website linked to your eCommerce website. These websites are called “portal” websites and are used specifically to gather customer information and to have placement for the link to your website.

When looking for an Affiliate Marketing program be sure to read all the fine print. There are many successful programs on the Internet that when combined with an eCommerce website will generate a substantial annual income. Be sure to read all about the company that has the Affiliate Marketing program as well as understanding the “payout” structure for the program. Many programs that requirements that need to be met before receiving any residual income.